THE ONTARIO WHEAT PRODUCERS' MARKETING BOARD

The Ontario Wheat Producers' Marketing Board represents over 16,000 wheat producers in the province of Ontario and the most diverse region of wheat production and utilization in North America.

MISSION

“Representing Ontario wheat producers by providing strategic leadership initiatives that promote and improve Ontario wheat.”

VISION

Utilizing the specialized knowledge, innovation and programs to work towards marketing the Ontario wheat crop in an effective and efficient manner to provide the highest returns to producers.

GUIDING PRINCIPALS

1. All resources utilized must benefit producers and be measurable
2. All efforts must be within the Farm Products Marketing Act
3. All efforts must be focused on generating value to all producers
4. All efforts must be financially sustainable

GOALS

1. Enhance producers’ businesses through increased net returns per acre and increased yields per acre 
2. Maximize government resources for producers 
3. Work closely with other producer organizations to maximize synergies 
4. Continuously strive for organizational excellence through internal professional development, strategic planning and learning from the successes of other organizations and industries both domestically and overseas 
5. Increase domestic market share (including great lakes region of the US) 
6. Explore and develop export (overseas) market opportunities 
7. Support and maximize value chain innovation and industry cooperation 
8. Increase the per capita consumption of products that can use Ontario wheat 
9. Communicate the value that producers provide to consumers, the environment and society
10. To be the number one source of information about the wheat industry.

For more information about the Ontario Wheat Producers’ Marketing Board, what we do and how we do it, please see our Corporate Plan (pdf)