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Research Vision
The Ontario Wheat Producers' Marketing Board's vision is to be involved in research efforts that:
- Increase profitability and sustainability of wheat producing farmers in Ontario
- Strengthen the competitiveness and sustainability of the entire wheat supply chain, including farmers, farm input suppliers, the grain trade, wheat processors, and end-users
- Benefit society through delivery of safe, nutritional, affordable, and desirable cereal food products that increase the health of society, increase quality of life of Canadians, and provide savings to the public Health Care system.
Goals and Objectives
The Research and Market Development Committee uses the following objectives to enhance the wheat industry in Ontario:
- Identify the most important issues for research and market development
- Ensure the best return on investment by balancing priorities when selecting projects
- Complement the efforts of public and private researchers
- Access public funds to achieve results that will benefit the industry
- Collaborate, partner and contract equitably with research institutions, suppliers, and customers on research issues
Why invest in research?
Wheat research provides returns many times greater than the cost of investment.
Research that improves the economic viability of Ontario farmers will benefit associated agri-businesses, the food industry, and consumers through improved revenues, better health and a cleaner environment.
Without a prosperous primary production system, the entire wheat supply chain will be compromised and businesses relying on Ontario wheat and their employees will suffer. Properly planned and executed research can provide benefits to Ontario's farmers, Ontario's economy, and Ontario's residents.
Funding Sources and Strategies
The OWPMB works hard to leverage government and industry resources to maximize the impact of wheat research.
Government Research Partnerships include:
Private company research partnerships include:
- Seed companies
- Crop input companies (fertilizer, herbicide, etc.)
- Grain handlers and dealers
- Flour millers
- Bakers and end users
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